How to write AI-search-friendly content — and where to publish it for AI recommendations
Published September 2026
AI search and recommendation engines — ChatGPT, Perplexity, Google AI Overviews, and the rest — don't read a press release the way a journalist does. They parse for structure, attribution, and clear, checkable facts, then decide whether your release is worth citing when someone asks a question in your category. Getting cited starts with how you write, and ends with where you publish.
Write for extraction, not just for reading
AI systems extract discrete facts out of a page rather than absorbing tone or narrative. That changes what "good" looks like:
- Lead with the actual news in the first sentence — the who, what, and when — not a scene-setting intro paragraph.
- Name entities consistently. Use your full company name and product name the same way every time, so a model can confidently link the release to the right entity.
- Attach numbers, dates, and named sources to every claim. Unattributed superlatives ("industry-leading," "revolutionary") get filtered out; specific, checkable facts get kept.
- Use real headers to break up sections. Structure is a signal — a wall of text with no hierarchy is harder for a model to parse into facts.
- Quote a named person with a real title. An anonymous or unnamed quote reads as unverifiable and is far less likely to be surfaced.
Publish somewhere a model can actually find it
Well-written content still has to land somewhere crawlable, indexed, and structured enough for an AI system to trust it as a source. That's the part most releases get wrong — they publish once, to one low-authority page, and disappear.
Every channel in our Starter package network — all 37 outlets — is built with clean, structured article pages designed for crawlability, not a JavaScript-heavy template that hides your content from a crawler. That's a deliberate design choice, not an accident: it's what makes a Starter-tier release genuinely discoverable to AI search and recommendation systems, on top of showing up in traditional search.
For releases where you want a shot at being cited alongside — or sourced from — the outlets that AI models weight most heavily for authority, Plus and Premium add placements on tier-1 names like Reuters, Financial Times, and Yahoo Finance. See the full publisher network.
The short version
Write like you're handing a fact-checker a source document, not like you're pitching a reader. Then publish it somewhere structured enough to be read by a machine, not just a person — starting with a network built for exactly that.