How to publish a press release for an online casino?
Published September 2026
If you've tried sending an online casino, sports betting, or iGaming announcement through a general-purpose wire, you've probably hit the same wall: the release gets flagged for review, stripped of anything mentioning odds or promotions, or rejected outright. That's not one editor having a bad day — it's how most general wires are built. Gambling sits in the same high-scrutiny bucket as pharmaceuticals and unregistered securities on their editorial policies, regardless of whether your operator is fully licensed.
Starter covers iGaming
Our Starter package is fully unrestricted — all topics allowed, no content limitations, provided it complies with applicable law. Gambling and betting content is eligible on Starter, subject to legal compliance — see the full Editorial Guidelines for the specifics. That means a licensed operator can get a casino launch, a new game release, or a promotional announcement out across the full 37-channel network — up to 37 original articles, not one press release copy-pasted everywhere — with 24-hour delivery and flat $750 pricing.
Plus and Premium place your release on premium media outlets, so gambling content is restricted on Plus and prohibited on Premium and Enterprise — those tiers are built around the editorial bar those outlets hold everyone to, not a gambling-specific block. Starter is where an iGaming release actually belongs.
When you need iGaming-specialist distribution
Starter gets a casino release published and indexed without a compliance fight. If you're running an ongoing iGaming marketing program and want distribution built entirely around gambling-audience outlets and SEO — not just accepted, but the whole network's reason for existing — a few dedicated providers specialize in exactly that:
- iGaming Wire — a wire service built the same way Starter is, but with every channel pre-cleared for casino, sports betting, and esports content specifically.
- iGaming PR — PR and content strategy focused on casino brand building, backlinks, and traditional media placement in the gambling vertical.
- iGaming Marketing Lab — an agency and resource hub covering the broader iGaming marketing stack: SEO, link building, media buying, and PR strategy.
Pairing a Starter release for the announcement itself with one of these for ongoing vertical-specific PR is a reasonable way to cover both the general record and the audience that actually plays.
What to include in an online casino press release
- State your licensing jurisdiction and license number where relevant — it's the first thing a cautious editor or reader checks.
- Lead with the actual news — a launch, a new game, a partnership, a promotion — not marketing language about being "the best" or "leading".
- Include a responsible-gambling reference where applicable; it's standard practice and reads as credible, not as a compliance afterthought.
- Name a real person with a real title for any quote — unattributed quotes get filtered out by editorial review and by AI search systems alike.
- Avoid odds, bonus percentages, or wagering requirements in the headline — state them factually in the body if relevant, not as the hook.